Real Communication. Really.

June 21, 2006

What? Reality TV Isn’t Really Real?

Filed under: Uncategorized — realcomm @ 12:32 am

News flash rocket scientists; reality TV is about as real as Ashlee Simpson’s nose or professional wrestling. While all three are fun to watch for their own reasons (reality TV for it’s dramatic plots, Ashlee for the off chance that she might lip-sync and pro-wrestling because of the obviously fake fighting) they simply are not real.

 

Let’s take a look at some prominent shows featuring PR-type occupations…

 

MTV’s “PoweR Girls”

Premise: Lizzie Grubman, self-proclaimed PR guru, struts her stuff as the Donald Trump to her sorority-esque minions.

 

The Low-down:

Grubman sends her PR (I use this term very loosely) minions to do such hard tasks as: send party invitations, make sure the red carpet gets vacuumed, make sure the “O.C.” cast gets to P. Diddy’s party on time.

 

Assessment:

This is pure crap. The show takes the already tainted PR name and drags it through the mud. Ok, worse than the mud, they drag it through a trough of horse manure and then drop it down the hole of a port-a-potty. This show isn’t about public relations, it’s about publicity. Any “professional” who has a media list with The National Enquirer, Tiger Beat and Teen People on it isn’t out there doing PR. This show gives women in communication a bad rap

 

MTV’s The Hills

Premise: L.C. from L.B. moves to L.A. Laguna Beach alumnae Lauren moves to Los Angeles to enroll in the fashion design school.

 

The Low-down:

Hmmm… where should she get an internship? Oh weird, Teen Vogue hires her! How much did they pay MTV for that one? Regardless of that, LC is the most real part of this show, balancing her work with school and a mild social life. Her roommate and seemingly the person who tries to ruin her life, Heidi, drops out of fashion school (I can hear Frankie Valley now) and gets her “dream job” working for a night club promotions agency… Turns out her “dream job” involves stuffing envelopes and ordering her boss sandwiches (OK, so I guess there is some reality to this).

 

Assessment:

When it comes down to it, this show is about as real as my chances of getting with Jennifer Anniston (READ: Not gonna happen). LC has her crap together, but Heidi “meets” a guy in a bar and gets a job, then goes galavanting around doing event promotions? Nope. No way. WRONG.

 

My cure for this? My new show idea called “Publicly Related”

 

Premise: The show follows 3 PR interns starting at three different agencies. One starts off at a world-wide agency and spends half their day getting coffee and making copies. Yes, this happens at some places, get over it. Intern two works in-house for, let’s say, Microsoft. They work on mainly marketing stuff and don’t see the light very much. Intern three starts out at a “smaller” firm.

 

The Low-down:

This show can have all the “drama” of any other show, but without the glitz and glamour. Real life does have drama. The PR industry is an exciting place and stuff happens all the time.

 

Assessment: It’ll never happen. Why? Because people like me still tune in and drop out when shows like The Hills come on TV. Maybe it makes me feel better about myself. Maybe I like to make myself feel like crap because I worked to get where I am. Maybe my roommates lost the remote again and I am too lazy to lift the couch up and look for it. The choice is yours… choose your own adventure.

 

Filed under: Uncategorized — realcomm @ 12:32 am

June 14, 2006

The Four Noble Truths of Entering Communications

Filed under: Uncategorized — realcomm @ 10:47 pm

Business is business right? Wrong. Well, sort of right I guess. At the heart of all business is money, what distinguishes one business from another is what they do to make that money. In the communication industry, what they do boils down to this… anything. If you want to succeed here, you’ll have to improvise, adapt and overcome to do just that, anything to survive. Knowing these 4 Noble Truths will help you along the way…

  Truth 1: The Biz means suffering.

I wish it weren’t true, I sincerely do, but the biz is suffering. Sure, there’s no more tests, no more late night cramming, but face it, business is tough. To succeed, you have to let go of your preconceived notions of what entering the business world will be like. Not everyone gets an internship at Teen Vogue and goes to glam parties. Not everyone steps into a leadership role. Not everyone does whatever the hell it is Samantha on Sex in the City does. Real communicators work, and they work hard. They lose sleep, energy and maybe even a finger during an all-night press briefing book binding session. The sooner you come to this realization, the closer you are to attaining Comm Nirvana.

  Truth 2: The origin of suffering is attachment.

Attachment is only good if it’s in reference to an e-mail you are sending off for copy editing. Don’t become attached to sleeping in and late nights at the bars. Do become attached to your keyboard and your cell phone. They will guide you. (Funny how all guides have those little contradictions huh?) Also, this refers to your attachments to certain ways of producing your work. Yes, in college, your teacher wanted everything by the book, but in the real world that doesn’t fly. Develop your own style (within the parameters of your agency of course) and let that by-the-book style go.

  Truth 3: The cessation of suffering is attainable

I didn’t get it either when I took philosophy. Was Buddha saying, just die? What I take this as meaning for a communication guru, is this: don’t ever stop learning. Ever. There are always new ways to do things, new ways to look at things and gosh darn, some of them don’t even suck. End your suffering by ending your attachments and by learning each and every day.

  Truth 4: The path to the cessation of suffering

This is your roadmap, only it’s not going to be found on Google maps. This is yours. It’s in your head and your heart. Buddha teaches moderation; no hedonism or asceticism practiced here.

 

 

Interesting info:

 

Welcome and Welcome

Filed under: Uncategorized — realcomm @ 10:02 pm

Graduating from Washington State University I had the entire world laid out before me. Little did I know, the world laid out before me was ready to lay me out before I had even moved my graduation tassel. Since that time I’ve been employed by two public relations agencies and experienced working in with and for top-notch communication firms. This is my blog. It’s about the communication that goes on around us all day; PR, journalism, advertising and marketing. Thanks for being a part of this.

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